This school is designed to raise up media warriors: Spirit-led activists whose words, like Peter’s, cut to the heart and provoke the question, “What shall we do then?" (Acts 2:37). Students will discover what their audience truly believes, and will develop the skills to reach them with relevant, transformational communication. Whether you want to promote a new business or turn the tide on AIDS infections, this school will teach you how.

The school consists of eight lecture weeks with morning sessions taught by visiting experts in marketing, research, and creative communication. Workshops every afternoon provide immediate, practical application throughout the school. In the final four weeks, the students will work in groups to create comprehensive communication campaigns that will influence their selected audience’s views on a social justice issue.

Topics Include:

• The prophetic role of communicators in society
• Identity
• Asking good questions
• Methods of research
• The marketing mix
• Forward thinking/anticipating trends
• Project management (finding your strengths, staffing your weaknesses)
• Symbolism and branding

There will be overarching topics worked into every week, such as co-creating with God, provoking critical thinking in your listeners, and walking in righteousness while surrounded by sin.

After the School

Students who have excelled in the school will have the opportunity to intern either in a major US ad agency, or by helping to pioneer a new communication ministry. Please inform the school leader as soon as possible if you are interested in either of these opportunities. Students can also propose an internship to accomplish their own prophetic communication goals, such as political or evangelistic campaigns, promoting new marketplace or ministry initiatives, etc.

Prerequisites

Completion of the YWAM-DTS (Discipleship Training School and Field Assignment -- IDS 701/702) or YWAM-CDTS (Crossroads Discipleship Training School -- IDS 703/704).

Students are required to read THE OLD TESTAMENT TEMPLATE by Landa Cope before the school begins. www.templateinstitute.com

Credits

Twelve (12) semester-equivalent credits will be earned upon successful completion of the School of Strategic Communication (COM 350). These credits may be applied to a UofN degree program or in some cases, transferred to another college or university.

Degree Students

This school serves as an integration and application bridge between your skill schools (writing, design, video production, etc.) and your content schools (APC, SBS, Humanities). If you are pursuing a communication degree through the U of N, this course fulfills the Marketing and Research requirement.

Tuition and dates

Please contact registrar for fee information: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Arrival Date: July 1, 2010.
Departure Date: Sept 29, 2010

For more information on the School of Strategic Communication, contact school leader Cristin Bruggeman at This e-mail address is being protected from spambots. You need JavaScript enabled to view it